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AiT/Planet Lar signs exclusive book trade distribution deal with LPC Group

by  in Comic News Comment
AiT/Planet Lar signs exclusive book trade distribution deal with LPC Group

Official Press Release

SAN FRANCISCO, CALIF. (October 23, 2001) Publisher Larry Young announced
today that his publishing house has signed an exclusive book trade
distribution deal with LPC Group. The two-year old San Francisco
publishing company has joined LPC Group’s roster of graphic novel
publishers, which includes Dark Horse, Image, and Oni Press.

“The vision we’ve had for the company has always been a ‘what’s the
next-level?’ sort of growth path,” said Young. “And contracting a
respected distributor to the book trade has always been part of the
plan. Working with LPC Group is definitely one of those next-level
things for us.”

Co-publisher Mimi Rosenheim agreed. “We’d been taking some cautionary
steps towards fulfilling book trade orders ourselves, but it was obvious
that as we continued our aggressive marketing strategies that real-world
awareness of our line was starting to outstrip our ability to physically
meet demand. I started doing research into book-trade distributors to
approach with our line and LPC Group’s name kept coming up as an
industry leader.”

AiT/Planet Lar has previously sold into the book trade by working
directly with a small number of independent shops, moving books to
online booksellers, and continuing with regional chain store buyers
whose relationships had been developed in the short two years AiT/Planet
Lar has been publishing. “We’ve been moving books through,
and through library outreaches, but LPC will give us visibility at book
trade events, and I tell you, I just couldn’t be happier about gaining
this larger audience for the books we publish,” said Young.

The president of LPC Group, David Wilk, said, “We’re delighted to have
AiT/Planet Lar on board with LPC Group. They have some of the key
features we look for in a publisher — a growth-oriented publishing
plan, aggressive promotion and marketing, and a killer backlist.”

AiT/Planet Lar is expecting this deal to expand the company’s presence
further into the book trade while, at the same time, maintain its
established and valued specialty store sales through domestic
distributors Diamond Comic Distributors, Cold Cut Comics, and FM
International, as well as with the UK distributor Red Route
Distribution. Distribution to the comic book direct market will
continue, uninterrupted.

Upcoming original graphic novels and trade paperback collections
available soon from AiT/Planet Lar include Warren (Transmetropolitan)
Ellis’ hardcover collection of photography and prose, Available Light;
Brian (Channel Zero) Wood’s coffee-table art book Public Domain; Charlie
(The X-Files) Adlard’s World War I tale White Death, and publisher
Young’s own rumination on the superhero archetype, Planet of the Capes.

AiT/Planet Lar is a pop-culture company dedicated to bringing
high-quality entertainment to the masses through the creation of
original projects or producing works deserving of wider recognition.
AiT/Planet Lar provides a full range of services from concept to
completion including writing, art management, lettering, advertising and
promotion, prepress production, ancillary merchandise, and print
management. Currently the company is focused on producing Original
Graphic Novels to be distributed through mass-market bookstores,, and specialty bookshops around the world.

AiT/Planet Lar: Making Comics Better.

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