The buzz surrounding upcoming Facebook movie The Social Network is obviously contagious; now there's talk of a movie about the founding of internet giant Google. What next? Yahoo! The Musical?
Deadline Hollywood is reporting that Groundswell Productions and producer John Morris have bought the movie rights to the book Googled: The End of the World As We Know it by media analyst for The New Yorker, Ken Auletta, and plan to base the story on the moral dilemmas success has brought to founders Sergey Brin and Larry Page. Groundswell's Michael London explains,
It's about these two young guys who created a company that changed the world, and how the world in turn changed them. The heart of the movie is their wonderful edict, don't be evil. At a certain point in the evolution of a company so big and powerful, there are a million challenges to that mandate. Can you stay true to principles like that as you become as rich and powerful as that company has become? The intention is to be sympathetic to Sergey and Larry, and hopefully the film will be as interesting as the company they created.
That sounds curiously fair and non-sensationalistic... which makes me wonder what will change before the final draft of the script, really. No writers or directors have been mentioned for the project as yet.