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Adult Swim, Crunchyroll Partner Up to Expand Anime Distribution

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WarnerMedia's reorganization is creating a closer working relationship between two of its most prominent assets in animation: Adult Swim and Crunchyroll.

According to Deadline, the mature cartoon block and anime purveyor are moving toward coproductions, licensing opportunities and more. Crunchyroll will then become a premier content partner for Adult Swim's Saturday anime lineup, Toonami.

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“Our partnership with Crunchyroll will open up exciting new possibilities for both of us,” Adult Swim's SVP and Creative Director for On-Air, Jason DeMarco said in the official announcement. “This will expand Toonami’s already great programming to include even more premiere and original anime. It’s a great time to be an anime fan!”

Crunchyroll GM Joanne Waage also expressed elation about the partnership. “Our mission is to grow anime globally, which makes Adult Swim the perfect partner as Toonami has been incredibly influential in the growth of anime here in the U.S.,” she said. “We can’t wait to show our fans what we have in store for them through this new programming partnership. Expect new co-productions, expanded distribution of dubs, and generally more accessible anime!”

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Adult Swim, Toonami and Otter Media properties such as Crunchyroll fall into a portfolio of kids, young adult and animated content overseen directly by Warner Bros. chairman and CEO, Kevin Tsujihara.

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