Diamond Comic Distributors' new order threshold has claimed its first known casualty: the next installment of AdHouse Books' Superior Showcase series.
"I was working on bringing a new issue out this summer that would have been filled with new talents that I’ve met over the last year," Adhouse Publisher Chris Pitzer revealed this afternoon on the company's blog. "People whose voice may or may not have been heard before. But, I’m going to kill that issue now. Why? Well, at $2.95 there’s no way I’d get orders to put it anywhere near the new threshold. Numbers for #3 were not that great, and I can’t imagine #4 would improve."
The revised policy, made public on Friday, increases the order minimums for publishers from $1,500 to $2,500. That means the average $3 comic would have to sell more than 2,100 copies, a difficult feat for many small publishers, even in better economic times. (The number of copies varies depending on the discount offered to Diamond.)
In the blog post, Pitzer stated that he could release the issue online, or pursue other publishing and distribution routes. However, " just figure that my OGN schedule is full enough for the year that I’m going to go ahead and not worry with SS #4."
He also echoed sentiments expressed by SLG Publishing's Jennifer de Guzman and others, saying, "Comics are dead, long live OGNs."