As we've seen in recent weeks with "Guardians of the Galaxy Vol. 2" and "Spider-Man: Homecoming," movie trailers are exciting business. They give fans a sneak peek at highly anticipated movies, and also usually kick off extensive marketing campaigns that build up to the release of the film. Obviously "Star Wars" films are no different, and "Rogue One: A Star Wars Story" has seen more than its fair share of trailers and teasers and TV spots in the months leading up to its release.
While chatting with Cinema Blend, "Star Wars: The Force Awakens" star Adam Driver said he'd be totally fine if next year's still untitled "Star Wars" chapter, a.k.a. "Episode VIII," just skipped all marketing and arrived in theaters without warning.
"I think that'd be bold," said Driver. "I'd love it, yeah! Then no one would know anything. The less people know, I feel like, the more exciting... the more of an event it is."
Of course that won't happen; while blockbuster musical artists like Beyonce can drop albums without warning, that's just not something that's happened with major feature films. The closest a major studio movie has come to this was earlier this year when the trailer for "10 Cloverfield Lane" debuted just two months ahead of its theatrical release. A two-month marketing blitz compared to the usual 12+ month one? That's as close to a surprise release as movies get.
While we still don't know much about the next chapter in "Star Wars'" primary saga, Driver has previously talked about "Episode VIII." Back in September, Driver called the film "great" and compared it to another "Star Wars" film.
“It’s great,” Driver said of the script. “It’s similar to how ‘The Empire Strikes Back’ has a different tone. For that people always go, ‘Ooooh, it’s dark,’ but I don’t know that it necessarily is... It’s just different in tone in a way that I think is great and necessary, but also very clear. [Writer/director Rian Johnson] trusts [that] his audience is ready for nuance and ambiguity. He’s not dumbing anything down for someone and that’s really fun to play.”
Written and directed by Rian Johnson and starring Daisy Ridley, John Boyega, Oscar Isaac, Adam Driver and more, “Star Wars: Episode VIII” hits theaters December 15, 2017.