A Year of Cool Comic Book Moments - Day 40

Here is the latest cool comic book moment in our year-long look at one cool comic book moment a day (in no particular order whatsoever)! Here's the archive of the moments posted so far!

Today we continue "Catch Phrase" week! Each day we'll examine the first time that various comic book characters used their most famous catch phrase!

Today we look at the first use of a certain alliterative Avengers catch phrase!


The Avengers did not really have a catch phrase for months. You could tell Stan Lee wanted to give them one. Preferably, it would be nice if the catch phrase was alliterative. Stan Lee LOVED alliteration - Peter Parker, Reed Richards, Sue Storm, Scott Summers, Bruce Banner - and the same went for his catch phrases!

So in Avengers #10, he did it!

Amusingly enough, for a phrase that only debuted in the tenth issue of the magazine, by issue #16, it was already treated as a major part of the book's history.

It made the cover...

And Iron Man is already wistfully thinking back upon a phrase that debuted six months earlier...

And the crowd already knows it!!

That's quite an impressive catch phrase that it became beloved by the public so quickly!

Strange Academy: Skottie Young, Humberto Ramos Grow Marvel's Magical Roster

More in Comics