Founded by Marc Arsenault and altcomix lifers Tom Hart and Sam Henderson back in 1988, the publisher/record label/mail-order business/what-have-you known as Wow Cool was a mainstay of the 1990s zine scene and has operated on and off in the venn-diagram overlap of comics, zines, and indie music ever since. But now it’s back in a big way, thanks to a spiffy redesigned web store that Arsenault recently launched. The Wow Cool website boasts some of the best books in the alternative and underground comics world, and a lot more besides. From back issues of legendary anthologies like Zap, Weirdo, and Arcade to newer comics by Michael DeForge, Lisa Hanawalt, and Kevin Huizenga, from punk rags like Cometbus and Maximum RockNRoll to comics mags like The Comics Journal and Comic Book Artist, from books to records to beyond, it’s a well-curated collection of comics and cultural ephemera. Heck, even superhero readers scarred by the loss of precious continuity in DC’s New 52 ought to have fun with Arsenault’s “Oh No!!! Retconned Again!!!” t-shirt, available for the insane price of $6.99. The Wow Cool blog is a great read, too — witness this recent post on the artists of Adventure Time. Go ye and browse.
You are reading: Wow Cool’s resurrected small-press store is indeed cool