As the first major superhero film focused on a solo female hero, there is a lot riding on “Wonder Woman,” not just for Warner Bros. or women working in the entertainment industry in general, but for the generations of fans who have been waiting for decades to see the iconic DC heroine on the big screen. Many of those fans have been writing on social media that they want see the film promoted more prominently.
However, a recent Vanity Fair article reveals that the studio is already putting some serious promotional efforts behind the film — spending $3,043,212 for TV advertising across the U.S. so far. By comparison, at the same point in its pre-release period, the company had only spent $2,645,643 on TV advertising for “Suicide Squad.”
This follows comments from Warner chief marketing officer Kristen O’Hara that data on female comic fans gathered during previous efforts to promote of The CW’s “Supergirl” TV series was helping the studio “do better” in their wider “Wonder Woman” marketing campaign.
One aspect of this wider targeting may be the recently unveiled deal to give prominent female NASCAR driver Danica Patrick’s car a Wonder Woman-themed paint job for two upcoming races.
We can probably expect to see even more “Wonder Woman” adverts across all media as we get closer to the film’s release date.
Directed by Patty Jenkins and written by Allan Heinberg and Geoff Johns from a story by Heinberg and Zack Snyder, “Wonder Woman” stars Gal Gadot, Chris Pine, Connie Nielsen, Robin Wright, Lucy Davis, Danny Huston, Elena Anaya, Saïd Taghmaoui, Ewen Bremner, Lisa Loven Kongsli and David Thewlis. The film opens June 2.