As far as high concept pitches go, this one has the potential to be great - or maybe just a great disaster. Warner Bros has just paid six figures for a movie based around the fictional company that has a tendency to supply shady product to Wile E. Coyote and other Looney Tunes characters.

The Hollywood Reporter has the news that Kevin and Dan Hageman have sold a pitch for an Acme Company movie to Warners, with an eye to creating a franchise out of the fictional manufacturer. The two writers, who've been attached to the in-development LEGO movie in the past, developed the idea with How To Train Your Dragon producer Roy Lee and Sherlock Holmes producer Dan Lin, who are both attached to this new project. Here's hoping it's not as much of a dud as some Acme products...