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Warner Bros. to Pull Harry Potter DVDs and Blu-rays from Stores

by  in Movie News Comment
Warner Bros. to Pull <i>Harry Potter</i> DVDs and Blu-rays from Stores

Taking a cue from Disney, Warner Bros. will make its $12.1 billion Harry Potter franchise disappear from shelves.

As of Dec. 29, the studio will stop shipping the Harry Potter DVDs and Blu-ray discs to retailers, a move obviously intended to increase sales for what’s already the No. 1 movie franchise of all time. While the moratorium doesn’t include digital or video games, it does affect Harry Potter and the Deathly Hallows — Part 2, which arrives in stores on Nov. 11, and Harry Potter: The Complete 8-Film Collection.

Walt Disney Studios Home Entertainment famously employs a similar tactic, making its animated features available for purchase for a limited time before placing them in the “Disney Vault” for several years.

The eight-part Harry Potter franchise has grossed $7 billion worldwide for Warner Bros. Pictures and another $5.1 billion for Warner Bros. Home Entertainment Group and Warner Bros. Interactive Entertainment.

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