Fans of Ridley Scott’s sci-fi/horror classic “Alien” might have noticed that the film’s original logo is set to make a return in the title card for the upcoming prequel movie, “Alien: Covenant” — but what they probably didn’t know is that the 1979 film could have had a completely different logo altogether.
The unused title treatment might look a lot like the work of the Swiss surrealist, and designer of the titular xenomorph, H. R. Giger, but it was actually created by the New York-born illustrator and graphic designer Michael Doret and his friend, the pop-surrealist Todd Schorr.
Most famous today for his logo for the New York Knicks and numerous covers for “Time,” Doret discusses his “Alien” design on his website, revealing that the project “was great fun to have worked on — the more so since I was able to work on it with … Todd Schorr. I designed and drew the forms based on the ‘bio-mechanical’ forms I saw in some publicity stills from the production, and Todd painted the absolutely gorgeous finished art.”
Doret then goes on to lament the fact that his “Alien” work only had “some small promotional uses before it was run over by the Bill Gold Advertising machine and relegated to the back burner.”
According to the Cold War popular culture website We Are the Mutants, the Doret/Schorr design was used commercially for some now-extremely-rare iron-on transfers. However, you’d probably have to be an very dedicated and very wealthy collector to track them down.
Directed by Ridley Scott, “Aliens: Covenant” stars Noomi Rapace, Michael Fassbender, Katherine Waterston, Danny McBride, Demian Bichir, Jussie Smollett and Billy Crudup and is set to open on August 4, 2017.
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