Ultimate Spider-Man cartoon to promote reading using Marvel comics

by  in Comic News Comment
<i>Ultimate Spider-Man</i> cartoon to promote reading using Marvel comics

One of the longtime laments of many fans is that DC Entertainment and Marvel don’t better utilize popular animated series like Young Justice or the late Avengers: Earth’s Mightiest Heroes to promote their comic books. Well, that’s about to change.

When Disney XD’s Ultimate Spider-Man returns Jan. 21 for a second season, it will be accompanied by a new series of interstitials designed to encourage kids to read. Hosted by Marvel’s Chief Creative Officer Joe Quesada and Dylan Riley Snyder (“Kickin’ It”), “Marvel Comics Close-Up” will give viewers an inside look at 10 comics, including Ultimate Spider-Man #7, Invincible Iron Man #7, Hulk #3, Thor #364 and Marvel Adventures Spider-Man #16. In addition, free Marvel digital comics will be offered on the Disney XD website.

Ultimate Spider-Man returns Monday, Jan. 21 at 7 p.m. ET/PT with a one-hour premiere that introduces Electro and the Lizard. New episodes follow in the show’s regular time slot, Sundays at 11 a.m. ET/PT.