Creator Ryan Estrada has created a new digital comics site, The Whole Story, that—if it succeeds—could change the whole way digital comics are sold.
The site basically delivers what people have been clamoring for: Downloadable, DRM-free comics at a reasonable price. In fact, until July 23, the starter bundle is pay-what-you-want (with a $1 minimum, which sounds reasonable). The rest of the comics are sold in bundles with various extras thrown in—it’s sort of like Kickstarter, only with instantaneous delivery. Even more Kickstarter-y: On the FAQ page, Estrada promises to make more rewards, such as being drawn into his comics, available via Twitter.
Who’s on board? A host of indy creators, that’s who: The free bundle gets you comics by Estrada and Box Brown as well as Fusion Elementary, illustrated by Nam Dong Yoon and written by Meredith Gran, Jeffrey Brown, C. Spike Trotman, and other luminaries, most of whom have made their names in the webcomics world. At the higher levels, you get more new books by Brown and Yoon, and for $200 you can get download links to share with ten friends.
By cutting out the middleman, Estrada also cuts out a lot of the nonsense involved with digital comics purchases, such as licenses, geographical restrictions, and DRM. The sales mechanism is a bit clumsy at the moment—he e-mails out the higher-priced bundles by hand—but this site might have the right combination of talent and user-friendliness to really be a game changer.