TOP

The sweet smell of sexism wafts through the Axe cologne comic

by  in Comic News Comment
The sweet smell of sexism wafts through the Axe cologne comic

Following in the grand tradition established by Hostess Fruit Pies, the men’s cologne Axe is pushing its product with a comic. Like Twinkie the Kid, the women in the comic are personified versions of the product — in this case, “experimental fragrances,” that cause all kinds of trouble when they are both let loose at the same time. Because OMG, two women always means trouble! Or maybe a good catfight!

Someone at Axe Headquarters must have been reading about this “social media” thing in The New York Times, because that’s going to be a part of the comic, too — fans will be allowed to make essentially meaningless choices shape the action via Facebook, Twitter and YouTube. I suppose it’s pointless to complain about sexism in a comic created by the people who make Axe cologne, but the video is a textbook case: All the women are super-sexy, with body parts sticking out all over, while the guys all look like ordinary schlubs. Maybe I’ll go on Facebook and suggest they add in some beefcake.