The proliferation of mobile phones has brought a great many conveniences to modern life. Unfortunately, it has also spawned one huge annoyance for cinema-goers: folks who like to play with their phones in the theater while the movie is playing.
Dwayne “The Rock” Johnson knows this scourge well, and disapproves just as much your everyday film enthusiast. In fact, he dislikes people on their phones at movies so much that he’s decided to tackle the problem, with some help from musician Lin-Manuel Miranda.
In a video created to air ahead of films at the Alamo Drafthouse, the pair promote the upcoming release of Disney’s animated project, “Moana,” by inviting audiences to text in for a chance to meet them. Sounds good, right?
“WRONG!” Miranda shouts. Turns out it’s an elaborate ruse to suss out movie-texting miscreants. “What’s your problem?” The Rock adds, “You CANNOT text at movies.”
— Dwayne Johnson (@TheRock) October 19, 2016
Miranda suggests dropping a freestyle verse to educate audiences about the perils of texting at the theater, but The Rock has a better idea. Preferring the direct approach, he crushes Miranda’s cellphone, tossing it to the ground with disdain.
“That’s what we do.” He exclaims. Miranda is somewhat dismayed that the actor casually destroyed his device, but reasons that since he purchased an extended warranty, serving the greater good is a far more substantial priority.
The video ends with a straightforward plea to the viewer: “Don’t talk, don’t text, or The Rock will silence your phone for you.” Seems reasonable.
Moana, starring voice talent from Dwayne Johnson, Auli’i Cravalho, and Alan Tudyk, among others, premieres in theaters Nov. 23, 2016.
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