How will NBC build upon its more-successful-than-expected launch for The Event? By making sure that people aren’t given a chance to forget about the series, apparently.
The Live Feed blog reports that the peacock network isn’t resting on its laurels after the new series drew a surprising 11 million viewers in its first outing, with a rerun of the pilot scheduled for Saturday night and Sunday night for west coast viewers (Obviously, those of us on the west coast are just that lucky, I guess), and no let-up planned in terms of the heavy promotion the show received ahead of its launch – which was estimated to cost around $15 million. The reason for this? To ensure that The Event doesn’t become the next V, or worse, the next FlashForward: Serialized genre dramas that launched successfully and then immediately saw fall off in ratings as audiences didn’t stick around to find out what happened next.
For those of you who saw the pilot on Monday night, what did you think? Is the show worth all this hype?