The TV adaptation of Neil Gaiman's acclaimed novel "American Gods" now has an official debut date, and a fresh piece of promotional art.

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The series, which was adapted for the screen by Bryan Fuller and is directed by David Slade, will have its broadcast premiere on the Starz network at 9 PM ET/PT on April 30. Fans attending SXSW will get an early look at the show thanks to and early screening that will take place at 11 am CT on March 11 at the Vimeo Theater in the Austin Convention Center.

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Like the novel it's based on, "American Gods" follows the life of Shadow Moon (Ricky Whittle,) an ex-con who, after a bereavement, takes on a job as bodyguard and traveling partner to conman Mr. Wednesday (Ian McShane,) who turns out to be powerful old deity on a mission to build an army in the hopes that it will enable him to reclaim his lost glory.

Featuring a large cast also including Ricky Whittle, Ian McShane, Emily Browning, Crispin Glover, Peter Stormare, Gillian Anderson, Orlando Jones, Dane Cook and Kristin Chenoweth, “American Gods” is set to premiere April 30, 2017 on Starz. An “American Gods” comic book adaptation is scheduled to debut in March from Dark Horse Comics, starting with “American Gods: Shadows” #1 from the creative team of writers Neil Gaiman and P. Craig Russell, artist Scott Hampton and cover artist Glenn Fabry.

Via Deadline