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‘Star Wars: The Force Awakens’ Merch Sales Estimated at $5 Billion

by  in Movie News Comment
‘Star Wars: The Force Awakens’ Merch Sales Estimated at $5 Billion

Despite a 16 percent fall in shares over the past month, Disney looks to bring in some serious revenue over the course of the next year, according to Macquarie Securities analyst Tim Nollen, who cited one of the reasons as massive merchandise sales from “Star Wars: The Force Awakens.”

As reported by The Hollywood Reporter, Nollen published a reported titled “Defending Disney: Catalysts in Store” in which he calls Disney “one of the very best overall franchises in media.” Within the report, Nollen attributes Disney’s predicted upcoming success to three key factors: the return of football season, the opening of Disney Shanghai, and the biggest predicted revenue stream, “Star Wars: The Force Awakens.”

With the movie already set to force choke pretty much every box office record to death — the film alone estimated to bring the company around $1.2 billion in revenue — Nollen takes into account the strength of the “Star Wars” brand and Disney’s 18-hour YouTube special for announcing and un-boxing its “Force Awakens” consumer products — thereby building hype and suspense via a media event — to predict a $5 billion revenue stream for the first year alone.

That’s a lot of dolla dolla bills y’all.

Check out THR’s full breakdown of the report — with Nollen’s thoughts on ESPN and Shanghai Disney — and prepare for Disney’s “Star Wars: The Force Awakens” consumer products event, which begins September 4.

“Star Wars: The Force Awakens” film arrives in theaters December 18.

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