You would think that the digital landscape would be thoroughly covered by now, but IDW Publishing broke some new ground this week: Its Star Trek: The Next Generation/Doctor Who: Assimilation #1 is the first single-issue comic to be released simultaneously in print and digitally via iBooks, according to IDW’s director of e-publishing Jeff Webber. As of this writing, it’s No. 1 in the Comics and Graphic Novels category, outselling The Walking Dead and Game of Thrones books that make up the rest of the Top 10.
The comic is also available for Barnes & Noble’s Nook.
In a way, this brings IDW full circle. Back in the day (2008), the company published Star Trek comics as single-issue apps in the iTunes store. That’s how everyone did it, in those primitive times before in-app buying. Now IDW has its own branded app and also sells comics through comiXology’s comics storefronts on the web and mobile devices. That makes sense, because it’s likely different customers shop in the different venues — comics fans in the comics apps, Star Trek: TNG fans who might be open to reading a comic in the iBooks store.