Who needs the Kwik-e Mart? Universal Studios Orlando, which has announced plans for an expanded Simpsons-themed area at the park that’ll open this summer.
The World of Springfield will be anchored by the existing The Simpsons Ride, as well as new spinning ride called Kang & Kodos’ Twirl ‘n’ Hurl. The area will also feature Krusty Burger, the Frying Dutchman, Lard Lad donuts, Moe’s Tavern and of course the Kwik-e Mart. They also plan to sell Duff Beer, brewed exclusively for the park. Although it isn’t mentioned in the release, the image also shows The Android’s Dungeon & Baseball Card Shop, home of Jeff Albertson, a.k.a. Comic Book Guy.
I’m usually not a big fan of simulator rides (or at least my head isn’t), but The Simpsons Ride is very well done, mostly because the ride’s story is so much fun. So this should be a welcome addition to the park.
Enter The World Of Springfield Like Never Before – Only At Universal Orlando Resort!
ORLANDO, Fla., May 23, 2013 — Woo Hoo! Springfield, hometown to America’s favorite animated family, The Simpsons, comes to life at Universal Orlando Resort this summer.
The expansive, new area within Universal Studios will be anchored by the mega-attraction, The Simpsons Ride, and will allow guests to enter the world of The Simpsons like never before. It will be the only place in the world where guests can walk the streets of Springfield. It will include a brand-new outdoor attraction, places and foods pulled right from the show and two new Simpsons characters who will make their debut with the new area – Krusty the Clown and Sideshow Bob.
And yes – there will be Duff Beer , brewed exclusively for Universal Orlando.
For the first time ever – anywhere – fans will be able to walk down Fast Food Boulevard and visit the places that helped Springfield stake its claim as “Shelbyville by the Sea.” They will be able to grab a Krusty-certified meat sandwich at Krusty Burger, snatch the catch of the day at the Frying Dutchman, get a slice at Luigi’s Pizza, go nuts for donuts at Lard Lad, enjoy a “Taco Fresho” with Bumblebee Man and imbibe at Moe’s Tavern.
The new attraction – called Kang & Kodos’ Twirl ‘n’ Hurl – will take “foolish humans” on an intergalactic spin designed to send them into orbit.
“This will be a must-see experience for Simpsons fans all over the world,” said Mark Woodbury , President of Universal Creative. “For the first time ever, they’re going to be able to enter a world that they’ve only seen on television – and we’re really excited to bring that world to life.”
“This new expansion will broaden and deepen the already incredible experience at Universal, by bringing to life the iconic landmarks of Springfield that fans have grown to love,” said Jeffrey Godsick , President, Fox Consumer Products. “Fans will literally be able to live and breathe Springfield as they visit the statue of Jebediah, enjoy a Krusty Burger, and have a seat at Moe’s Tavern, which are just a few of the great experiences awaiting at Universal.”
“It has been an honor to bring the world of the Simpsons to life in such a letter-perfect way,” said Denise Sirkot , President, Worldwide Brand, Gracie Films. “Truly this is the Krustyest place on earth.”