Not since the 1950s have popcorn movies been more reliant on 3D technology to help ratchet up their box office success, though with rare exceptions the trend hasn’t quite collided with the Hollywood’s ongoing love affair with superheroes. Sony Pictures plans to change that in 2012 with word that their next “Spider-Man” picture will bow with full 3D support.
As Variety reports, the movie will open in theaters on July 3, 2012 and will be presented in 3D. “Spider-Man is the ultimate summer movie-going experience, and we’re thrilled the filmmakers are presenting the next installment in 3D,” Sony chairman of marketing & distribution Jeff Blake told the trade.
Official word came down last month that the fourth Spider-Man feature would take the franchise in a new direction under the helm of “(500) Days of Summer” director Marc Webb and would feature a rebooted story focusing on the teenage adventures of Peter Parker. However, while rumors have swirled about casting after “Percy Jackson & The Olympians” actor Logan Lerman said he was in talks to play the superhero lead, nothing has been officially confirmed by Sony and Columbia Pictures.
Keep it locked to CBR for more news on the superhero world’s biggest movie franchise as it becomes available.