Earlier in the week, Marvel and Sony released two brand new trailers for Spider-Man: Homecoming, as well as two new posters for the film. Although both new trailers were incredibly well received, one of the new posters was not. It was deemed too busy, or in-cohesive by fans who felt that it was thrown together without much thought.
Well, a new interview with illustrator and designer Tommy Lee Edwards for The Verge suggests the poster shouldn’t have even been released, as it didn’t look as though it was ready to be released.
“In a way…that Spider-Man poster almost looks like, ‘Here’s a bunch of references I got from the movie. Let’s put it all together and see how it looks.’ From there, you might be inspired to do a real poster. Instead, they just stopped at that point. It just looks like it’s not even finished.”
Edwards’ statement is something fans seem to agree with. While it’s easy to understand where the designer was trying to go with the poster, it’s hard to deny that they never quite got there — and perhaps, never had the chance to finish what they’d set out to do in the first place.
This isn’t the first Marvel Studios film to see backlash following a poster release. While films such as Guardians of the Galaxy and its sequel, Guardians of the Galaxy: Vol. 2, have had wonderfully-designed posters that, to many fans, truly captured the essence of the films, that hasn’t been the case with films such as Iron Man 3 and the first two Thor films.
Edwards continued by explaining that he felt a poster should honor the time and love that goes into making a film. He also went on to say that if a poster can managed to go beyond just featuring an actor’s big head to actually showcasing what the film is about, that it’s important to do so. This is something the Homecoming poster appears to have tried to do, although it’s clear the poster doesn’t succeed in telling a story.
“Not every poster has to be a montage of elements, but when you do those kinds of posters, they can be done really, really well.”
Of course, not all of the posters for Spider-Man: Homecoming have been deemed bad. The minimal posters released by Marvel and Sony back in March were viewed as wonderfully-crafted, and gave a good idea of the tone of the film. Even the international poster that was released at the same time as the panned poster looked more refined. Check it out below.
Directed by Jon Watts (Clown) from a script by John Francis Daley and Jonathan M. Goldstein (Vacation), Spider-Man: Homecoming stars Tom Holland, Michael Keaton, Marisa Tomei, Robert Downey Jr., Zendaya, Donald Glover and many more. The film swings into theaters on July 7.