With a casual "Thwip" and a link to the announcement of the Sony Pictures deal, Marvel last night christened its new Spider-Man Twitter account. In the 14 hours or so since then, it's gained 4,245 followers.

The announcement, as everyone knows by now, that Sony and Marvel Studios will co-produce the next Spider-Man film after the wall-crawler makes his debut in a Marvel Cinematic Universe release.

However, as earth-shaking as that new may be to comics fans, it apparently had nothing to do with Marvel's acquisition of @spiderman, as Ryan Penagos, Marvel Digital Media's executive editorial director, explained last night:

And, I swear on my cats, when I got @spiderman last week, I didn't know about the movie news. BUT MAN WHAT TIMING!

— Ryan Penagos (@AgentM) February 10, 2015

Although only a single tweet has been sent from the account thus far, it's safe to assume it'll soon be racking up a lot more.