The New York Times reports that Archie Comics is moving to day-and-date digital releases with six of its titles in April. Archie, Archie & Friends, Betty, Veronica, Betty and Veronica, and Jughead join Batman Beyond and Walking Dead, among others, on the list of titles you can purchase digitally on the same day the print edition is released.
The digital comics will cost $1.99, a buck less than the print version.
As Brigid pointed out last month, it can be difficult to find comics simply by doing a search in iTunes, since comics exist in applications called “Comics by comiXology” or “BOOM! Studios,” versus the name of the title folks might be looking for, like “Batman Beyond.” Archie, however, is in a unique position, in that their company is named after their flagship title and character. Doing a search for “Archie” in iTunes brings the app right up. I guess that’s the advantage of being a branded house vs. a house of brands.
This follows the news that the company reported last week, that the free Archie Comics application, created by iVerse, has been downloaded “a little over 1.7 million” times. What that means in terms of actual sales within the app is something else entirely, but it’s an impressive amount of awareness that these comics are out there.