Official Press Release
Los Angeles, CA, March, 2007 – In anticipation of the worldwide release of the epic action adventure “300,” Warner Bros. Pictures launched an immersive 3-D exposition within the fast-growing online community known as Second Life. A live Q&A with the film’s director, Zack Snyder, award-winning graphic novelist Frank Miller, and the film’s stars Gerard Butler, Lena Headey and Rodrigo Santoro, kicked off the month-long 3-D exposition on Friday, March 16, 2007. Following the press event, the “300” Movie Expo is now open and available to any of the free service’s 4.6 million users.
Warner Bros. Pictures International worked with the creative marketing agency Picture Production Company (PPC) to create the “300” Movie Expo within Second Life. The “300” Movie Expo is set on a virtual island on which four “expodomes” have been created especially to showcase the unique look and feel of the film (http://slurl.com/secondlife/Silverscreen/127/98/33/).
• This is Sparta. An interactive exhibit inspired by the Spartan aesthetic, this environment will offer users “in-world” collectibles and a specially created 10 minute featurette from the film.
• Cinema. The “300” Movie Expo also contains an outdoor theater in which users can view audiovisual materials from the film.
• Gallery. An art gallery featuring production images, as well as frames from Frank Miller’s award-winning graphic novel and concept art from the film.
• Reading Room. An open-air lounge that allows users to flip through select pages from 300: THE ART OF THE FILM and listen to music from the soundtrack.
Second Life is a 3-D virtual world in which users can digitally create on-screen personas to represent themselves (i.e. “avatars”) and build or purchase homes, clothing, possessions, businesses, art galleries, performances spaces, or pursue any number of human endeavors. The core of the Second Life experience is human interaction within a fully realized virtual environment foreseen by science fiction and brought to life through a highly developed and expressive digital interface.
Warner Bros. Pictures presents in association with Legendary Pictures and Virtual Studios, a Mark Canton / Gianni Nunnari Production, 300. The film stars Gerard Butler (Phantom of the Opera), Lena Headey (The Brothers Grimm), David Wenham (The Lord of the Rings trilogy) and Dominic West (The Forgotten). The screenplay is written by Zack Snyder & Kurt Johnstad and Michael B. Gordon, based on the graphic novel by Frank Miller and Lynn Varley.
300 is produced by Gianni Nunnari (The Departed), Mark Canton, Bernie Goldmann (Land of the Dead) and Jeffrey Silver (Training Day) with Deborah Snyder, Frank Miller, Craig J. Flores, Thomas Tull, William Fay and Benjamin Waisbren serving as executive producers. Concurrently with the film’s debut in conventional theaters, “300: The IMAX Experience” will be released in IMAX® theatres worldwide. “300” is distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. www.300movie.co.uk