Nickelodeon for the first time will hold an open call for original animated projects next month at Comic-Con International.

“Performance art, costumes, story boards, video, a sketch on a napkin — we’ll look at it all,” Russell Hicks, Nickelodeon’s president for content development and production, told The New York Times. “We’re not looking for these shorts in and of themselves to become shows. That’s too much pressure. What we’re looking for is raw talent.”

To that end, the cable channel will take in-person pitches for its Animated Shorts Program from Thursday, July 24, to Saturday, July 26, in a glass-walled room at its booth. The selected project will be developed into a short to appear on Nickelodeon, Nick.com or the Nick App, or even to be expanded into a long-form television series. Participants must register online by July 18.

Launched in 2012, the Animated Shorts Program received 600 contest submissions in its first year, and about 1,500 in 2013. Nickelodeon recently greenlit 13 episodes of Chris Savino's The Loud House, which began as part of last year's program.