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SDCC: Madefire Partners with BOOM!, IDW, Top Cow & iTV

by  in Comic News Comment
SDCC: Madefire Partners with BOOM!, IDW, Top Cow & iTV

Innovative digital comics studio Madefire has announced a new partnership with publishers BOOM! Studios, IDW, Top Cow and iTV. The deal sees select titles adapted to Madefire’s trademark Motion Book format, including “Transformers,” “2 Guns” and “The Darkness.” iTV’s new story “The Trouble with Katie Rogers” created by Des Taylor will also be produced, available exclusively through the studio.

Madefire has previously produced original Motion Books offered through their iOS App, and have developed the Motion Book Tool allowing creators to develop motion books of their own.

“All the publishers we’re working with are very forward-thinking and innovative in their approach to storytelling,” Madefire’s Editorial Director Ben Abernathy told CBR News when asked what attracted the publishers to the partnership.

“They have demonstrated a willingness to try new things in reaching new readers, both in print and digital, and I think they saw an opportunity with Madefire and our Motion Book format to push the envelope further and deliver an exciting and immersive experience to fans.” Abernathy added he believes the Madefire iOS app and their exclusive partnership with deviantART can help the publishers reach a broader audience.

Abernathy also talked about the new challenge of giving previously published comics the Madefire treatment.

“The first challenge I’m looking forward to is blowing up any expectations people might have toward existing content and deliver the benchmark digital reading experience,” he said. “It’s tricky bringing something new to pre-published work, but I think fans are going to be really excited to see their favorite titles in a new way. For instance, the first episode of ‘My Little Pony’ absolutely blew me away — and made me an all-time hero to my daughter! — and ‘Star Trek’ #1 is just a blast! Titles like ‘The Darkness,’ ‘Next Testament’ and ‘Transformers’ were meant to be read in this format. ‘2 Guns’ was a title I wasn’t very familiar with, but as soon as I read our preliminary builds I had to immediately read the rest of the series — it’s really great stuff.

“And I can’t say enough about what Des Taylor’s doing with ‘The Trouble with Katie Rogers,'” Abernathy continued. “Between an engaging story and lead character, gorgeous art and terrific building and utilization of music, I think he’s going to have a lot of eyes on his heroine.

“I’m thrilled about how these partnerships will continue to evolve what’s possible with our Motion Book Tool and it’s ability to create original stories and augment existing content,” Abernathy concluded. “I think in very short order we’ll see a larger adoption of the experience and with the Tool’s ease of use and versatility, I’m excited to see what people are going to create using it.”

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