To show off their line of Marvel figures at the San Diego Comic Con this year, Hasbro went all out and create a huge “fight scene” diorama featuring Marvel characters of all shapes and sizes — including a few custom figures built specifically for the display. Justin Aclin, who does PR for Hasbro as his day job (by night — or, actually, by morning commute — he writes Star Wars and SHOOT First comics for Dark Horse), gave me a tour of the booth and told me that it took them five hours to put the display together.
Check out some shots of it, along with some of their other action figures, below.
Some of the figures in the display were customs built specifically for it by the designers, Like Devil Dinosaur and Moon Boy:
Why are Black Widow and Nick Fury fighting? Probably because of this guy:
The Purple Man was another custom figure they built for the display.
Below are a few other figures from the Hasbro booth, including the SDCC exclusive Thunderbolts set and Deadpool Taco Truck set. Justin said they’d have a limited number of SDCC exclusives up for sale on Hasbro Toy Shop after the con.