Using Comic-Con International and the opening of Captain America: The First Avenger has hooks, CBS’s The Early Show this morning profiled Marvel Editor-in-Chief Axel Alonso.
“Our fans are hardcore,” he tells correspondent Jeff Glor. “They’re very opinionated. They let you know when they don’t like something. At the end of the day you have to hit them with the right story, you have to back up your event and just stand on your own two feet. […] In comic books, it’s all about story. People don’t come to a Spider-Man comic book to see Spider-Man punch the Green Goblin — they go to see the journey that brought him there.”