Days before the debut of its latest New York City based convention — Special Edition: NYC — ReedPOP has announced plans to expand its traditional New York City Comic Con into what it’s calling New York Super Week.
From October 3-12, ReedPOP will run what it’s terming a “week long immersive and inclusive experience,” featuring concerts, live radio shows and podcasts, game shows and more, all leading to New York Comic Con on October 9-12.
Those who sign up for the New York Super Week Card will receive priority seating at various concerts, comedy shows and other events — tickets to said events must be purchased separately — drink specials at a variety of bars, as well as discounts on a number of NYC tours and merchandise from NY-based comic stores. The Super Week Card does not include access to the Comic Con itself.
Official Press Release
ReedPOP, the world’s largest producer of pop culture events, today announced the launch of New York Super Week – a first of its kind pop culture festival. For one week the entire city of New York will become a playground for super heroes, villains, vampires, zombies, geeks and passionate fans of all sizes. With different pop culture themed experiences happening in every corner of the City – including concerts, comedy shows, gaming events, lectures, podcasts, storytelling, food tastings and more – New York Super Week is an immersive and inclusive experience that aims to bring the energy, passion and color of the entire universe of popular culture to every corner of all five boroughs of New York City. The event will take place October 3-12, 2014 leading into the East Coast’s biggest and most exciting popular culture convention, New York Comic Con. Clear Channel Spectacolor has been announced as the Official Media Partner of New York Super Week and New York Comic Con in 2014 and will co-produce several New York Super Week events.
ReedPOP has partnered with a number of venues, bars, restaurants and retailers throughout the city, including, but not limited to: Hammerstein Ballroom, 92nd Street Y, Rock Bar, The Bell House, Galapagos Art Space and Barcade. New York Super Week will be the ultimate celebration for fans of pop culture. Kicking-off with StarTalk Live! hosted by Dr. Neil deGrasse Tyson at the Hammerstein Ballroom, New York Super Week events will demonstrate the breadth of international, national and local pop culture, ranging from live recordings of Ask Me Another and Slate’s Hang Up & Listen podcast, to The Big Quiz Thing, Running Late with Scott Rogowsky featuring the co-creators of Dr. Katz, Story Collider, and eSports competitions.
Additional partners, on sale dates and details about purchasing tickets for each of the New York Super Week events will be continually announced throughout Summer 2014. In addition to tickets for individual New York Super Week events a New York Super Week Card will be available for purchase starting on June 18 and will offer cardholders access to discounts and special offers happening during New York Super Week at dozens of retailers, restaurants and bars across the city ranging from happy hour prices, free desserts, and merchandise discounts to priority seating for select New York Super Week events.
“We envision New York Super Week taking over NYC, brining diverse content from all corners of the pop culture galaxy to all the corners of the five boroughs of the greatest city in the world. New York Super Week will follow the spirit of popular events like South by Southwest, but introduce it with a distinct New York sensibility and flair and fully rooted in the world of popular culture,” said Lance Fensterman, Global Senior Vice President of ReedPOP. “With New York Comic Con becoming so popular amongst fans, media and sponsors it was natural to broaden the scope of content and tear it out of the Javits Center and into the city at large allowing new fans and more fansÂ to experience a whole week of content leading into the show.”
“With New York Comic Con attracting over 130,000 people each year to the Javits Center and generating tens of millions of dollars to New York CityÂ¹s economy, we look forward to the increased programing being offered through New York Super Week,” said Fred Dixon, president and CEO of NYC & Company. “We encourage both New Yorkers and visitors to experience the inaugural New York Super Week, a truly unique pop culture celebration throughout the CityÂ¹s five boroughs.”Since ReedPOP’s first event in 2006, the sold-out New York Comic Con, the group has sought to dually produce exceptional experiences for passionate audiences and grow the industries surrounding these passions, and this philosophy has led to burgeoning attendance, the support of major creators and publishers, and partnerships with leading entertainment brands including Lucasfilm (Star Wars Celebration), UFC (UFC Fan Expo) and Penny Arcade (PAX).Â ReedPOP’s events now reach 600,000 attendees, welcome 3,000 exhibitors, showcase 2,000 guests, and occupy 4,000,000 gross square feet across 15 conventions on four continents around the world.
Additional exciting details about New York Super Week, events, talent, and sponsors will be revealed in the coming weeks. For more information and to purchase tickets, please visit www.NewYorkComicCon.com or www.NewYorkSuperWeek.com and New York Super Week’s social media pages (Facebook, Twitter & Instagram).
ReedPOP is a boutique group within Reed Exhibitions, which is exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture arena. ReedPOP is dedicated to producing celebrations of popular culture throughout the world that transcend ordinary events by providing unique access and dynamic personal experiences for consumers and fans. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) Prime, East and Australia, Star Wars Celebration, Special Edition: NYC,Â Oz Comic-Con, BookCon and the UFC Fan Expo. In 2013 ReedPOP (has) added Star Wars Celebration Europe and PAX Australia to its rapidly expanding portfolio of international events. The staff at ReedPOP is a fan based group of professionals producing shows for other fans, thus making them uniquely qualified to service those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Europe, and Asia/Pacific (including Australia).