TOP

Quote of the Day | Why DC and Marvel cater to men

by  in Comic News Comment


Well, all conspiracy theories, corporate DNA and the WB’s own woman problems aside, the simple fact is that on a meta level, DC Entertainment produces entertainment for boys. That’s its place within Warners, its demographic slot and I’m sure at some point Diane Nelson has overtly been tasked with keeping the boy audience engaged for films starring Batman, Superman, and Green Lantern.

We may think this kind of pigeonholing is stupid, but in a world run by branding, the message matters. By addressing female readers (and also younger readers), DC risks alienating its core audience of teenaged boys and men 25-35.

Heidi MacDonald hits the nail on the head: Publishers are in the business to make money, not make the world a better place, and of course they are going to cater to their core demographic. This is just one of a number of solid points that Heidi makes in this essay, which links to the other women-in-comics articles that have appeared in the past two weeks, ties them together, and frankly, makes a lot more sense than the two news pieces that were linked. It’s well worth reading the whole thing, including (especially!) the excerpt from former Drawn and Quarterly staffer Jessica Campbell’s essay on why the whole question of “female artists” is bogus at its core. And there’s a great discussion in the comments section as well (I thought Jesse Post made a particularly good point), so keep on scrollin’!