Yesterday in Reading Circle, we read a competitor’s book that was one the absolutely most amateurish pieces of drek I’ve ever seen. I don’t really want to name the book or the creators, because that feels like a different sort of bashing, but this book embarassed itself. From the folks involved and the company involved, you’d expect a better minimum set of standards. Made worse by the fact that one of the principle creators is a key player at the company, and displayed an utter lack of storytelling knowledge or understanding of how comics work. We put out our share of stinkers, but if one of my editors turned this book in, they’d be on probation, at least. Comics are expensive these days, and so every issue, every shot, must count. We need to have better minimum standards. All of which is hopelessly cryptic without naming the book, of course, but there you have it. It made me want to slap someone.
There’s more craft evidenced on the plastic bag of FF #587 than on the whole of the issue we read yesterday. One of our editors read it and was appalled by it, so I thought it was worth further study by the group. Sometimes, a bad example teaches more by example. An absolute lack of understanding of character, theme, scene, pacing, lousy tinny dialogue, incompetent artwork…it was just a red hot mess. And editorial oversight was ineffective, if even engaged. The editor in question is now in my mind, so if he ever applies over here, he’d better have a good story to tell.
—Marvel Senior Vice President of Publishing Tom Brevoort in a no-punches-pulled (except the name of the book, of course) Twitter takedown of a terrible, horrible, no good, very bad comic from some other publisher. I don’t know about you, but I think that’s a pretty harsh thing to say about Drawn & Quarterly and Adrian Tomine’s Scenes from an Impending Marriage. Haha, jk, LOL — what book do you think he’s talking about?