“I’m delighted to say that many more people paid us than didn’t. Those who opted to pay something paid at least 99 cents, and I don’t think too many people paid more than $5. Three bucks, the cost of most new paper comics, seemed to be a common payment.”
— writer Brian K. Vaughan, revealing to The New York Times the lowest and highest amounts paid for the first issue of The Private Eye, his digital collaboration with Marcos Martin and Muntsa Vicente. Readers were encouraged to name their own price, with 99 cents as the recommended amount.