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Quote of the day | The comics industry’s digital dilemma

by  in Comic News Comment
Quote of the day | The comics industry’s digital dilemma

“You would think that digital comics offer a neat way out for the industry. Comics need to expand their audience; the Web provides an easy means of access. Tablets are a great way to read comics. Digital delivery does away with the expense of printing and distributing paper copies, potentially breaking the cycle of increasing cover prices without cutting the throats of creators or publishers. Paid online channels like the Apple iStore and Netflix are already well-established in the minds and habits of consumers. It even solves the problem of where to keep all those old comics once you’ve read them.

And yet, in the Bizarro-world of the comics industry, all these plusses are actually minuses. Comic retailers are in such dire straits that the loss of even 20% of their regular customers to digital sales would put many of them out of business, taking the entire direct market down with them. Publishers are still dependent on the retail channel, no matter how sick and dysfunctional it has become. They can’t burn that bridge until they are safely across it, but they can’t take more than a few steps without setting it on fire.”

— Fast Company blogger Rob Salkowitz, surveying the digital landscape as DC Comics takes the plunge into day-and-date delivery with the debut of Justice League #1 and the launch of The New 52

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