“I don’t mean to suggest that there isn’t work to be done of course, but we’ve hit a point where the lie espoused by the industry gatekeepers, that ‘there isn’t an audience for kids comics’ or ‘there isn’t an audience for girls or womens comics’ has finally been put to rest. Oh, the gatekeepers hung onto it as long as they could, ‘webcomics aren’t comic books’ or ‘manga aren’t comics’ or whatever nonsense they dug up. They’re still espousing it to some degree or another–I particularly liked this article by Heidi MacDonald on why superhero publishers will never ‘get’ women–but it’s demonstrably false. Comics for kids sell now, the Lego Ninjago comic has a 425,000 copy first printing, a number that dwarfs most others in comics… and DC had that license at one point btw. Comics for girls (and boys) like Smile continue to sell very well. Despite the gleeful hand rubbing over the demise of manga, it still sells quite well, thanks. And the internet…? The internet is home to a fantastically diverse array of cartoonists either making their living or a significant chunk of it from the online serialization of their work–and they’re coming for print too. They are COMING FOR PRINT.”
–Comics retailer and blogger Chris Butcher, reacting to the news that Smile by Raina Telgemeier took the No. 1 spot on The New York Times’ bestselling graphic novels list, but also providing follow-up commentary on the essay by Heidi MacDonald that Brigid quoted earlier this week. It’s a great piece by Butcher; go read the whole thing.