“The numbers were sort of staggering for me. It was definitely immediate and intimidating, seeing there were all these people reading it and this is working. Then it became really exciting to see DC bringing a lot of people to comics that haven’t been reading them for a while or are new to them entirely. I guess the challenge becomes finding the line between — I’m trying really hard in Batman and Swamp Thing in particular to tell stories that appeal to the character’s long-time fans who know everything in an encyclopedic way about these characters, and at the same time, making the stories acceptable for people who are picking up their very first comic book. That to me is the thing that all of us are getting our sea legs with: There are huge populations of new readers coming to the books. I think maybe some of us hoped that would be the case, but didn’t believe that there’d be as many as there are. But I get questions all the time like, ‘Why does Batman has a live dinosaur in his Batcave?’ or, ‘Doesn’t Swamp Thing come out of the swamp when they hit a remote button and then fight other monsters like Godzilla in the cartoon?’ And that’s wonderful to get those questions, because that means someone who’s never seen the character is seeing them for the first time in your book. So being aware of those fans and not alienating fans who have been there a long time is something I think is exciting and that we should all be conscious of.”
— Scott Snyder, writer of Batman and Swamp Thing, discussing the much-publicized DC Comics relaunch
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