Throwing our lot in with “graphic novels” as the focus of the store years ago as opposed to “pop culture,” “superheroes” and associated merchandise seems to have been a winning strategy for this past decade. I don’t know if it was motivated by market insight so much as the fact I am passionate about comics as a medium but have limited personal interest in contemporary pop culture or toys, etc. With an e-book future ahead, I’m not sure if this will continue to pay off.
—Peter Birkemoe, owner of Toronto’s much-beloved comics shop The Beguiling (which is also a thriving original art dealership and co-sponsor of the Toronto Comic Art Festival), on the pros and cons of his store’s approach to the comics medium. I like the way Birkemoe frames his store’s business model as a matter of personal preference rather than a declaration that it’s the One True Path; I like the concise way he describes it, because when the decision was made it wasn’t so much brilliantly simple as riskily simple; and I’m a bit dismayed by his concerns about the digital future, which I’d never really considered as an obstacle for excellent stores like The Beguiling in quite that way before.
The quote comes from Tom Spurgeon’s holiday interview with Birkemoe, which is well worth your time in its entirety, even if only for the image of store manager and longtime blogosphere fixture Christopher Butcher being sent out into the world on various missions like the funnybook James Bond to Birkemoe’s M.