“Speaking as a retailer, there is not a single book that has been ‘kickstarted’ yet that went on to sell a meaningful number of copies at retail for me.”
— retailer Brian Hibbs, describing a troubling relationship between Kickstarter success and retail success.
He sees two reasons for this. I’m sort of putting words into his mouth, but I think I’m close to his first point by saying that once the book comes out in stores, everyone’s tired of hearing about it. He notes that it’s not impossible to get a second wave of attention going, but it’s tough to do.
His second reason is that once Kickstarter serves the needs of a comic’s most passionate readers, the only people left to buy it are –by definition — the less-passionate ones. Again, that doesn’t spell instant doom, especially for someone who’s able to overcome Hibbs’ first observation and successfully launch a second round of publicity, but it’s still a stark warning. There’s more to long-term success than just having a great Kickstarter.