“We’re of our word, in a day and age where not everyone is, we’re pretty proud of that. That doesn’t pay the bills and I had hoped, candidly, that there was going to be a commensurate growth in volume that made $2.99 undeniably wonderful as a business move but that has not yet been the case.”
— John Rood, DC Comics’ executive vice president-sales, marketing and business development, talking frankly with Comic Book Resources about the publisher’s “Drawing the Line at $2.99” initiative
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