“If you get yourself into a grind with event after event, sooner or later, you’re going to be only artificially propping up the sales of your books, and your line itself. Only the event is what’s driving people, not the individual characters, and you’re being forced to add more and more things in just to attract attention. The bigger win for us is to be able to rotate the crops a little bit. Replant the land, grow strong characters, and that way, when we build something else out of it, we have a much stronger base from which all these other stories can be told. And if you look back in DC’s history, and even comics history, most of these characters that exist today, that are all now traveling in a group setting, in every event, from one event to the next — they travel as a traveling sideshow, almost — that wasn’t the case when they were introduced. Every character existed and breathed in its own right, and when they crossed over, it was special. What we want to do is make those individual things special again.”
— DC Comics Co-Publisher Dan DiDio, talking with Comic Book Resources about the company’s post-“Convergence” plans
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