Quote of the day | Brian Wood on digital pricing

by  in Comic News Comment
Quote of the day | Brian Wood on digital pricing

“I’ve had series cancelled recently. I’ve had pitches rejected for financial reasons. I’ve seen my editors laid off. I’ve taken page rate cuts (a LOT of us have). My income from royalties have dropped. Most comic shops don’t carry my books. I have very good reasons to suspect my career in comics may be drastically reduced in the near future. Things just plain suck, but I’ve taken these hits, figuring that everyone else is having hard times too. I don’t mind bleeding a little, and one ray of hope has been digital, the potential it has to maybe, just maybe, keep some of us going through these lean times. But like I said, we can never explore that potential to even just see if its there, as long as current pricing stay locked in.

“So I’ll have to bleed a little more so that others can bleed a little less. The problem with that, to really keep abusing this metaphor, is that eventually I’ll just keel over and die from it.”

DMZ, Northlanders, The Massive and Conan writer Brian Wood on Dark Horse’s same-day digital plans that we learned yesterday will come with a $2.99 pricetag when released rather than $1.99, a price point some retailers weren’t happy with. Wood said he planned to make the single issues “a luxury object specifically for the benefit of the retailer community, to make it a unique book with truly added-value content so that the two formats would not be in competition for the same product” — something you know he’s pretty good at if you read Demo. I encourage you to go read his entire post.