Following a spectacular opening weekend, “Deadpool” is receiving more honors and praise than previously imaginable for an R-rated superhero film starring a comparatively unknown character. Congratulations has also come in from Marvel CCO Joe Quesada, who posted a message to his personal Tumblr.
“Congrats to Fox and everyone involved especially Deadpool’s daddies, Fabian Nicieza and Rob Liefeld as well as all the great creators like Joe Kelly and Ed McGuinness who have made him the man or whatever he is today,” writes Quesada. “And a special shout out to Director Tim Miller who’s love for comics is truly resonating with movie goers.” Quesada then revealed Miller’s “secret origin,” recounting the first Marvel project that the “Deadpool” director worked on around 10 years ago.
Quesada explained that Marvel conducted focus group research in the early stages of producing the first “Iron Man” feature film, and that the research showed there were serious “awareness issues with the character, especially amongst kids.” Kids didn’t know who Iron Man was and “had no interest in him because they thought he was a robot.” Interest increased noticeably when kids found out there was a person in the armor, which helped Marvel devise a plan to build awareness ahead of the movie’s release.
The plan involved assigning a small group to create “Iron Man Advertorials,” which would be three animated shorts with simple stories designed to introduce Iron Man to kids. They were given three rules to follow:
1- Clearly demonstrate that there was a man inside the armor.
2- Show off his wide range of cool powers.
3- Position him clearly as a hero on the same level as Spidey and Hulk by having those characters show how cool they perceive him to be and valued him as a peer.
Tim Miller and the team at Blur produced the “Advertorials” and, as Quesada writes, “knocked this assignment out of the park.”
“Working with Tim was a joy (you’d have trouble finding a nicer more creative guy) and immediately his love of all things Marvel and comics was evident,” wrote Quesada. “He took the scripts and created beautifully visceral action scenes while never forgetting to keep things lighthearted with the classic Marvel sense of humor running throughout.”
Quesada posted the first installment with this write-up, teasing that episodes two and three will soon follow. You can check out Tim Miller and Blur’s first “Iron Man Advertorial” below.