An official-looking release made the online rounds this morning seemingly announcing that Inception co-stars Joseph Gordon-Levitt and Marion Cotillard had joined The Dark Knight Rises, as the Black Mask and Talia al Ghul, no less. But while some entertainment websites ran with the announcement, or awaited confirmation from Warner Bros., the fans got to work.
Within minutes of a link appearing on Nolan Fans, the online fan community for The Dark Knight Rises director Christopher Nolan, members labeled it as a fake, pointing out that the announcement is merely a reworked version of the Jan. 19 press release confirming the casting of Anne Hathaway and Tom Hardy. Nolan’s fans actually moved more quickly than Warner Bros. to debunk the story.
Meanwhile, a glance at my Google Reader shows still more sites are being taken in by the ruse, which was sent to some outlets through email. To those, Warner Bros. marketing executive Michael Tritter offers a tip: “FYI, emails from Warners typically come from a Warners email address.”
The Dark Knight Rises opens July 20, 2012 — with or without Joseph Gordon-Levitt and Marion Cotillard.
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