Official Press Release
BURBANK, Calif. – November 19, 2008 – NBC.com has launched a new, exclusive interactive story for the third season of “Heroes: Evolutions,” the Emmy award winning digital extension of the popular series. Called “Friend or Foe,” the new feature allows users to explore on-air plot lines and engage with characters and other players. The announcement was made by Vivi Zigler, President, NBC Universal Digital Entertainment.
“We couldn’t have asked for a better show to work with than ‘Heroes,” said Zigler. “The depth and quality of the content allows us to constantly push the envelope and expand the ‘Heroes’ universe, giving the fans the best possible experience.”
“Friend or Foe” is a look into the “Heroes” world where both Primatech and Pinehearst are hiring contractors with expertise in intelligence, law enforcement and military operations to stay ahead of the rapidly escalating crisis seen on-air. As the series and the interactive story unfold throughout the season, the contractors play an increasingly critical role in the events occurring across the world. “Friend or Foe” lets fans be one of those contractors and blurs the lines between on-air and online. Each week users are presented with a new chapter in the ongoing interactive story. They must decide which contracts to pursue, which methods to use and whom they can trust. Ultimately, users will be able to shape their own stories online through their choices.
NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the “360” experience with “Heroes 360,” which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with “Dunder Mifflin Infinity.” The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.