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Mattel brings ‘Batman v Superman’ toys to Comic-Con

by  in Comic News Comment

Following in the footsteps of Funko and LEGO, Mattel has unveiled its own Comic-Con International-exclusive toys for Batman v Superman: Dawn of Justice.

Debuting this morning in USA Today, the lineup includes a two-pack of 6-inch action figures based on the likenesses of Ben Affleck and Henry Cavill ($30); a Hot Wheels Batmobile with limited-edition packaging ($25); and a 12-inch Wonder Woman Barbie based on Gal Gadot’s likeness (Batman and Superman will also be part of a new Barbie line).

Mattel will also display a life-size Hot Wheels build of a Batman v Superman Twin Mill car, celebrating the upcoming Warner Bros. film. A die-cast toy version of the car will be released in the spring as part of a new Hot Wheels line.

Comic-Con will be held July 8-12. Batman v Superman: Dawn of Justice opens March 25, 2016.