Writer Matt Fraction is no stranger to mixing a little bit of social activism into his comics work. But this weekend, the Hawkeye and Sex Criminals scribe is drawing attention to a charity not because of art he made but because of art he detests: Fifty Shades of Grey.
The international best-selling romance novel and its just opened film adaptation could charitably be described as having a complicated relationship with sexual violence. Or as Fraction put it on his blog, “So there’s a movie out this weekend based on books that romanticize, fetishize, glamorize and normalize abusive relationships…And while sex is great and finding someone into all the stuff you’re into is great, sex is not consent to violence, a relationship is not permission to abuse, and there are thousands of women and children who have to deal with that fundamental and erroneous misconstruing of truth and wild misinterpretation of love every day.”
In response to the fact that the film’s earning millions made him feel “a little sick to think about,” Fraction is planning on matching donations to the Futures Without Violence charity generated by the sale of Hawkeye merchandise on WeLoveFine.com between now and Monday. The proceeds of past t-shirt and messenger bag sales exceeded $2,000 for the charity that works to end violence against women. But if you didn’t get a chance to buy a “Hawkguy” product then (or are just grossed out by the Fifty Shades phenomenon), now is your chance to make your contribution count for double.