In an interview with ComicBook.com, Marvel Comics SVP of Sales & Marketing David Gabriel discussed the success of the publisher’s “Star Wars” launch. In addition to talking about the various partnerships and non-traditional venues carrying the first issue, ranging from Loot Crate to Hot Topic to the EMP Museum in Seattle, Gabriel states more than half of the million-plus copies sold to date found their way into comic book stores.
Gabriel also announced that the publisher’s second title based in George Lucas’ fan-favorite universe, the February-debuting “Darth Vader,” is on track to break the 200,000 mark. “Let’s not forget that in today’s market selling 200K of any book is still extraordinary,” Gabriel emphasized. “I think that’s the strong resonance of Star Wars with fans all over the world and the top-tier talent on these titles. Kieron Gillen and Salvador Larroca are going to take you inside the mind of one of the most complex villains in history in a completely new way. I think fans are going to dig it.”
And while it’s too early to have sales numbers for the third launch title, March’s “Princess Leia” miniseries, Marvel already has plans in motion for later this year. Gabriel hints that some of the other films might receive a similar ‘between the movies’ treatment “Star Wars” and “Darth Vader” are providing for “A New Hope” and “The Empire Strikes Back,” stating, “Look for some BIG Star Wars comics announcements in March and April!”