Although "It's all connected" has become a mantra for Marvel's cinematic universe, when it comes to video games, the company wants to ensure developers are free to tell new stories unencumbered by the restrictions of canon.

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Speaking with IGN at the 2017 DICE Summit, Marvel Games Creative Director Bill Rosemann said upcoming titles like Insomniac's “Spider-Man” and Telltale's“Guardians of the Galaxy” series aren't beholden to any current storylines.

"We want to give [developers] freedom to tell their story and we want to make it an original story," he said. "We want to give our partners ... freedom to look at all of Marvel history and to pick from what interests them. It's a bit like we're saying, 'Hey you're the chef, you're going to make this meal. Here's all of the ingredients. You pick the ingredients that you like and make a new meal."

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There are four confirmed projects in the works with Marvel Games: "Spider-Man," "Guardians of the Galaxy: The Telltale Series," "Marvel Vs. Capcom: Infinite" and Square Enix's "The Avengers."

Rosemann explained the games will consider where audiences are coming from, meaning titles like Telltale’s “Guardians of the Galaxy” will feel “familiar to people who have seen the movie." He assured, however, that Marvel won't rush developers to rush releases in order to fit into a film's timeline.