Official Press Release
Hey, True Believer!
On behalf of everyone in The House, I want to thank the fine folks at
Diamond Comics Distribution, Quebecor, the comics media (both print and
online), and everyone who posted on message boards to help spread the word
of HEROES, our effort to raise money for – and salute – the world’s real
heroes. Thanks to everyone’s efforts, Diamond is now entirely sold out of
the first printing of HEROES – of which more than 20,000 were ordered
between 9:00 a.m. and 3:00 p.m. today!
It’s no secret that Marvel loves generating headlines – to get readers
excited not only about our comics but also about the entire comics industry
– but this time it’s special. This time we’re selling books for the best
reason of all: to help others. As you know, the proceeds from the sale of
the 64-page poster magazine will go to the Twin Towers Fund, which will in
turn give the money to the people who are truly in need.
It is my hope that every retailer across the country (and across the world)
has copies of HEROES in the front window and a big ol’ stack by the cash
register. If your local store didn’t order HEROES, please ask them to. A few
hours ago I received a call from a woman living in Florida who saw Joe
Quesada and Adam Kubert on the Today Show this morning (which is recapped
at: http://www.comicon.com/ubb/Forum13/HTML/000415.html), and wanted to buy
copies for her nieces and nephews. Believe it or not, not only did the
person working at her local comics shop not have copies of HEROES, but had
never even heard of the project! The good news is that they are now being
buried in phone calls asking about HEROES! So the job of informing both to
the retailing community and the outside world is not over!
For those of you who have been wishing that the mainstream news would cover
comic books, this is your day! In addition to Joe and Adam’s seven minute
segment on the Today Show, HEROES has been covered by a wide variety of
outlets, including Newsweek, New York Newsday, The New York Post, The
Washington Post (online at: http://www.washingtonpost.com/wp-dyn/style/),
The Philadelphia Daily News, The Boston Herald, The Detroit Free Press, The
San Antonio Express-News, The Kansas City Star, The Dallas Morning News, The
Atlanta-Journal Constitution (online at:
National Public Radio, Reuters TV, Access Hollywood, and USA Today. And all
of that is in addition to the generous coverage by countless print and
online sources in our great comics community.
Once again, thanks for spreading the word… now get out there and buy
Marketing Communications Manager
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