Marvel Comics was the best-selling publisher in the Direct Market for
November 2016, despite ceding the top two spots on the best seller’s list to DC Comics.
Marvel accounted for five of the Top 10 comics in November, with “Civil War II” #7 landing at the #3 position. “Invincible Iron Man” #1, starring Riri Williams, ranked fifth, “Amazing Spider-Man: Renew Your Vows” #1 debuted in sixth, “Venom” #1 was ranked #8, and “IvX” #0 closed out the Top 10.
DC Comics’ “Batman” took the top two spots with Issues #10 and 11, the opening salvo os the current “I Am Suicide” arc. The Dark Knight’s DC dominance filled out the rest of the top 10, with “All Star Batman” #4 ranking fourth, while “Batman Annual #1 was seventh.
Image Comics’ “The Walking Dead” help on to its Top 10 slot, dropping three from October to land at #9.
Image continued to perform well in the Graphic Novels arena, with “Paper Girls” vol. 2 debuting in the #1 spot. Marvel Comics’ collected Hip-Hop covers book ranked #2, while the latest DC Super Hero Girls’ OGN was third.
Marvel’s Direct Market shares increased from October, to a 38.08% dollar share and a 39.46% unit share. DC commanded a 26.17% dollar share and a 31.30% unit share, and Image was third, making up 8.99 % of the market in dollars, and 9.06% in units.
Overall monthly issues’ sales were down from October, with monthly comic sales decreasing by 10.33% in dollars and 13.26% in units. Compared to November 2015, sales were down 12.71% in dollars, and 6.09% in units sold.
Check back early next week for the full Top 100, as well as John Mayo’s analysis of the numbers.
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